The Paper Plus brand has become an iconic retail brand within the books and stationery industry, with high visibility and recognition throughout
After extensive research and analysis Paper Plus opened a new look Paper Plus store at Sylvia Park Shopping Centre,
The success of the initial launch of the new-concept store at Sylvia Park, and that of the subsequent refurbishments of the Morrinsville and Papakura stores, inspired the group to be ambitious in rolling out the new concept on a regional basis. Customers and store owners responded very favourably to the new format, commenting that it is not just a stronger look; it has a greater emphasis on books and lifestyle in general, and makes shopping easier with improved store layout and design.
July 2008: Paper Plus embarks on first regional roll-out, in Tauranga, to take new concept nationwide.
The national brand roll-out began in the Tauranga region, in July, 2008. The region’s seven stores, all locally owned and operated, were all upgraded to the new concept. The Te Puke store, an existing Paper Plus outlet, undertook a complete refurbishment. Tauranga, Papamoa, Mount Maunganui and Katikati, former Take Note outlets, were all converted to the new Paper Plus brand, and two new stores in Bethlehem and Fraser Cove joined the Paper Plus family. The Tauranga regional roll-out was the first in a planned wave of revamps to spread the brand’s new look, and lifestyle feel, nationwide. Today there are over 95 Paper Plus stores in the new 'green' concept which includes PostShop, Kiwibank and Lotto services in many stores. There is little doubt the new look is cementing the group’s strong presence in the bookseller market.
Well-known celebrity, Kerre Woodham, acts as the Group’s books’ spokesperson. The addition of "Kerre’s Choices” in stores, Kids Club, My Big Deal Card and the Paper Plus Books website has strengthened the Paper Plus Group’s position in the book market, as evidenced in the increase in market share and the great feedback being received from both customers and store owners. We, at the Paper Plus Group, appreciate that booklovers want to know what’s on offer. We are providing comprehensive book reviews in a variety of formats, including Kids’ Choices, to complement Kerre’s Choices.
Masterton’s new Paper Plus store: the largest in New Zealand
Masterton is now home to the largest Paper Plus store in the history of the leading national stationer and bookseller. This store provides a vastly expanded service to the town’s shoppers, with increased stationery and book offerings, alongside NZ Post/Kiwibank and an additional 1200 private mailboxes, 300 of which are new. The store is owned by Russell Carthew, one of the five founding directors of the Paper Plus Group.
The store features a large book department and includes a "Bookfind” kiosk which enables customers to search for titles online. There is also a large stationery area, with a greatly expanded range, and a card, gift and magazine department. A new coffee bar appropriately named "Flat White Fiction” features at the front of the store, and a play area has been incorporated into the children’s book area so mums can browse the store, and perhaps have a coffee, while their children play.
Paper Plus Office
A Paper Plus Office website was launched in 2012 providing on-lline purchasing for small businesses, home office and schools. Featuring a fully integrated approach to this market and encompassing digital and traditional media, this site delivers excellent quality and service and provides competitive pricing combined with rewards for every purchase through Fly Buys, Air New Zealand Airpoints and My Big Deal.
paperplus.co.nz
The Take Note brand has over 50 stores throughout
The Take Note brand is defined as a local store; convenient and offering "local solutions” to the community. Take Note stores tailor ranges and special offers to suit their local demographic and community profile, which can differ throughout the country.
Take Note stores belong to the AA Smartfuel loyalty programme; one of the biggest loyalty programs in the country.
Take Note stores provide local solutions and product, enabling people to stay in touch with friends, family and the wider world.
A new look and feel for the Take Note brand was developed in 2007 with the strap line "read it, write it, send it,” along with a new logo. This is now reflected in the revitalised Take Note advertising currently being implemented with each promotion. Stores, historically, were set up as a neighbourhood gift and stationery offer and their strength lies in both their community positioning and the convenience of their offers. Stores are generally smaller than a traditional Paper Plus and have a diverse range of merchandise, with many stores tailoring their own merchandise to suit the local community.
takenote.co.nz
